Author Ben Hammersley, speaking to the privacy pros gathered at this week’s IAPP EU Data Protection Intensive, posited there is a cool-to-creepy continuum on which any tech advancement falls, and “I would go even further than that. I would say managing the cool-to-creepy continuum is the greatest challenge we as a society face. We’ve reached this very important point—literally right now.” In this exclusive for The Privacy Advisor, Angelique Carson, CIPP/US, shares Hammersley’s concerns that as technologies such as shopping mall ads that track cell phones and smart TVs that record what their viewers are saying proliferate, the privacy and data protection implications are huge, but so are the barriers to solving them. This, of course, puts privacy professionals in positions of great import.
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