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Finding the C-level executive who cares most is the first step in convincing the people at the top that privacy is important. With a CEO who is most likely juggling priorities constantly, it's important to put privacy in context and bring home how a good—or bad—privacy program is going to affect the overall business. And sometimes, that requires help, Intel Chief Privacy and Security Counsel Ruby Zefo, CIPP/US, CIPM, explained during the IAPP's recent Privacy Academy in Seattle, WA.
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