I’m writing this editorial 34,000 feet high on my way to the IAPP’s Global Privacy Summit. With last week’s publication of the draft U.S. Consumer Privacy Bill of Rights Act, it seems I chose the right moment!

If 100-percent privacy compliance is even possible, I’m frequently asked. A question that often leads to an interesting conversation about rationalized requirements, business-focused, tailored and risk-based solutions, etc., but what it all comes down to in this hashtagged world is #NoTrustNoGlory.

Big data, new technologies, new legislation, it’s clear that we are living a privacy revolution. All parties are still looking to each other in much the same way the airline industry was trying to build trust when commercial air travel started to boom many years ago.

Such trust is reflected in the preflight safety demo. How many frequent flyers still look up when it starts? Perhaps not that many, but not watching does not mean not caring about safety! I wouldn’t be surprised if they would be the first ones to be truly worried when a flight would take off without the demo.

In fact, it’s not so much about the demo itself but about what it represents. It shows that there is an entire safety plan and that key stakeholders have thought about what to do when things go wrong.

Similarly, because nearly everybody clicks “I confirm that I have read the privacy notice” after a second and a half does not mean they do not care about privacy. Transparency creates trust, and visible proofs of compliance demonstrate that privacy is embedded within an organization.

The Summit will certainly be a good place to discuss with peers how privacy can be a business-enabler instead of a showstopper. Because, in this revolution, privacy professionals are the ones showing how to inflate the proverbial life vest.