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CNN reports that a handful of tech startups are using social data to determine the risk of lending to people. That’s because financial lenders have discovered social connections are a good indicator of a person’s creditworthiness, the report states. Lenddo, for example, determines whether an individual is “Facebook friends” with someone who was late in paying back a loan. “It turns out humans are really good at knowing who is trustworthy and reliable in their community,” said the company’s CEO. “What’s new is that we’re now able to measure through massive computing power.”
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