While court decisions and legislation have produced significant gains for the lesbian, gay, bisexual and transgendered (LGBT) community, prejudices remain and, too often, the LGBT community is “confronted with serious discrimination,” Network Advertising Initiative (NAI) President and CEO Marc Groman, CIPP/US, writes in this post for Privacy Perspectives. He notes the NAI’s update to its Self-Regulatory Code of Conduct in 2013 included the addition of sexual orientation as sensitive information, prohibiting NAI members from creating audience segments or interest categories for interest-based advertising “based on an individual’s status or perceived status as LGBT without obtaining opt-in consent.” Groman writes that “this practice was the right thing to do for consumer trust and privacy … This is how self-regulation is supposed to work.” Editor’s Note: The Privacy Advisor recently reported on the IAPP’s new LGBT networking event to be held at next week’s Global Privacy Summit.
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