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Europe Data Protection Digest | Notes from the IAPP Europe Managing Director, January 9, 2015 Related reading: IAPP Westin Scholar finds evolving privacy law 'exciting'

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Returning from the holidays, it is once again clear that there is no shortage of privacy news. In this week’s newsletter, newly appointed European Data Protection Supervisor Giovanni Buttarelli mulls over the challenges brought on by technological advancements, big data and the Internet of Things in a blog post for New Europe. Buttarelli says there is “a pressing need” to see the EU Data Protection Reform adopted in 2015 and expresses his intention to be “an active partner” to the EU institutions during his mandate. His aim, he writes, is to offer “dynamic and practical solutions” to today’s challenges and to “encourage the EU institutions to develop a more accountable and modern data protection culture … so that this enhanced compliance will set an example to others.”

This last point caught my attention as I feel like privacy pros—and European citizens in general—often see EU institutions in Brussels and the people who work there as a somehow separate entity, almost another universe, detached from everyday reality. I hope that Buttarelli will be able to keep his promise; that would be a great New Year’s resolution indeed.

Speaking of modern data protection culture, I invite you to also read my colleague Sam Pfeifle’s Privacy Perspectives post on behavioural marketing, in response to this piece published in AdvertisingAge over the holidays and titled “Consumers Should Resolve To Stop Whining About Privacy” with the subtitle, “Good Marketers Have Always Known Where You Live.” I don’t know about good marketers, but, as Sam argues, the author here could really benefit from a serious conversation with a good privacy pro.

On this note, I leave you to read this week’s edition of the IAPP Europe Data Protection Digest, and I wish you a very, very happy New Year!

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