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Mobile operator Vodafone is calling on the app development community to take the lead in communicating to consumers a consistent set of privacy guidelines similar to nutrition labels used by the food industry, Marketing Week reports. Vodafone Global Privacy Counsel Kasey Chappelle said the company is telling mobile app developers and other third parties to help safeguard consumer privacy and to communicate how data is collected and shared with advertisers. Vodafone is lobbying third parties through trade organizations such as the GSMA and the Mobile Entertainment Forum, the report states.
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