The New York Times (NYT) reports on a trend becoming the standard for online privacy policies, in which companies’ user data could be sold as part of a deal should company ownership change hands. The NYT recently analyzed the top 100 websites in the U.S. and found 85 of 99 sites with English-language terms of service or privacy policies said they might transfer users’ information in case of a merger, acquisition, bankruptcy, asset sale or other transaction. Signal CEO Mike Sands says he’s seeing partnerships in which a trusted supplier, retailer or publisher may allow access to its customer data—collected by vendors across sites or offline sources—in exchange for a partner’s first-party data. (Registration may be required to access this story.)
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