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Danny Brown, co-author of Influence Marketing: How To Create, Manage and Measure Brand Influencers in Social Media Marketing and author of HubSpot’s “#1 marketing blog in the world,” announced yesterday he has deleted his personal Facebook account because “at some point, we need to take a stand for our privacy.” Admitting he understands the irony of a marketer who uses social media data as a key part of strategic planning complaining about Facebook privacy, Brown says he simply can’t trust the product any longer and, as a marketer, no longer even trusts that the user data is being created by the users themselves. He understands the concept of “being the product” but now feels “it’s essentially a target on your data forehead, and hunting season is always open.”
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