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Daily Dashboard | Study Spotlights PII Collection, Impact on Consumer Behavior Related reading: A view from Brussels: EDPS sends signal on data transfers 

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LexisNexis Risk Solutions has released a study focusing on why industries collect, store and process personally identifiable information (PII) and its corresponding effect on consumer behavior. The study surveyed more than 3,000 consumers regarding their willingness to share their PII in low, medium and high-risk transactions, the press release states, and the study also interviewed 22 executives in the financial, healthcare, retail and government sectors to reveal how each uses PII for identity verification. LexisNexis Risk Solutions Vice President Dennis Becker said, “Organizations need to be cognizant of how consumers’ fears and experiences affect their willingness to share sensitive data and seek ways to minimize the amount of personal information being requested.”
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