“The Hulu litigation is the most robust discussion of the Video Privacy Protection Act (VPPA) in the Internet-streaming context,” writes Dominique Shelton, CIPP/US, in this Privacy Tracker post, and after a four-year battle, “Magistrate Judge Laurel Beeler dismissed the plaintiffs’ claims with prejudice.” The court made its decision based on the technology, determining that Hulu did not “knowingly disclose” consumers’ personal information in connection with their video-viewing information, as required to be in violation of the VPPA. The “litigation has elucidated certain guiding posts that companies can consider in practices going forward,” Shelton writes, offering in dicta guidance and lessons that can be learned from the ruling. (IAPP member login required.)
Full Story