The Wall Street Journal profiles Turnstyle Solutions, a start-up in Toronto using small sensors placed throughout downtown to track the movements of individual consumers. The firm then sells that data, showing businesses where else their customers frequent, in the name of customizing offerings. One restaurant emblazoned its logo on tanktops when it became clear that customers also frequented a local gym. Turnstyle’s success, the report says, along with that of other startups like Euclid Analytics, “speaks to the growing value of location data … but Turnstyle is among the few that have begun using the technology more broadly to follow people where they live, work and shop.” (Registration may be required to access this article.)
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