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Television commercials are about to get more personal as Google makes its way into the market through its new Internet service, Google Fiber, Wired reports. Google is set to roll out a TV ad-tracking program that is being called the “Holy Grail” by Adweek and is reminiscent of its Internet-tracking ecosystem. Subscribers to Fiber TV in Kansas City, MO, will be the first group to test the new service, Google said. The ads, which will show on live TV and DVR-recorded programs, will take into account geography, the program being watched and viewing history. “Customers will have the choice to opt out of being shown ads based on their viewing history,” the report states.
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