The World Wide Web Consortium is slated to vote on some possible solutions for the long-debated Do-Not-Track standard today, MediaPost reports. The proposals would then move to the group’s chairs to be voted on. One proposal, put forth by the Digital Advertising Alliance, would allow companies to continue to track and advertise to users even after they’ve clicked “do not track” so that behavioral advertising will continue to thrive. It’s a proposal privacy advocates dislike, but the ad industry says opting out is problematic because, for one reason, when users delete their cookies, they also delete their preferences on tracking.
Full Story