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Daily Dashboard | Why Breaches Have Little Impact on Stock Prices Related reading: A view from Brussels: EDPS sends signal on data transfers 

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While high-profile data breaches expose millions of consumers’ personal information and often force companies to spend millions to restore brand loyalty, “even the most significant recent breaches had very little impact on the company’s stock price,” Elena Kvochko and Rajiv Pant write for Harvard Business Review. That’s because shareholders “still don’t have good metrics, tools and approaches to measure the impact of cyberattacks on businesses and translate that into a dollar value,” the report states. The authors caution that “companies whose assets are primarily non-digital have less incentive to invest in prevention if they know their stock price will survive—and that takes a toll on the overall economy and consumer privacy.”
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