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Online privacy trustmark company TRUSTe announced today that it is receiving $12 million in funding from investors aimed in part at several initiatives including new certification initiatives in social networking, mobile and advertising, according to a company release. Jeb Miller of Jafco Ventures, one of TRUSTe's new investors, described "trust and privacy as the next big wave of online security." According to TRUSTe CEO Chris Babel, "Recent events have shown that consumer privacy remains a hot button for usage of any online service--whether it is social tools or the purchasing of business goods." He said the company plans to "raise the bar and broaden the scope" of its online privacy services.
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