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In its four-part series on location-based services, The Globe and Mail explores what it describes as the "primary reason for resistance among some users to the location trend"--privacy concerns. The report references a Microsoft survey that found nearly half of all Canadians are concerned about sharing location information and "64 percent are specifically concerned with controlling which organizations have access to that information." Comparing those concerns to social networks' use of personal information, the report suggests that for businesses, "the most important first step...is to make sure the business and the customer are both clear on exactly what will and won't happen to the information collected."
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