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Evidon, a company behind Digital Advertising Alliance (DAA) you-are-being-tracked icons, is rolling out a new program to certify some of its clients, MediaPost News reports. The program, dubbed GreenLight, aims to demonstrate which networks comply with self-regulatory principles and to act as "an additional level of best practices beyond simple compliance with the DAA program." Thus far, 10 of the more than 40 ad networks that work with Evidon are participating in GreenLight, which requires them to use Evidon exclusively or as a default and provides additional training about the privacy program.
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