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A behavioural ad icon that will notify users when they are served targeted online ads based on their web browsing habits and other data is expected to be unveiled soon, reports ClickZ. The U.S.-based Digital Advertising Alliance (DAA), in conjunction with European self-regulatory advertising industry groups, is expected to license the DAA's AdChoices icon to a newly established European DAA (EDAA) within weeks. Peter Kosmala, CIPP/US, senior vice president of government affairs at the 4A's, said industry groups comprising the EDAA will include the Interactive Advertising Bureau Europe, IAB UK, European Advertising Standards Alliance and World Federation of Advertisers.
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