CM300x250
Lock_Lord_Web_tile_IAPP-300x250-animated
BLS_web_ad_300x250_V3B
DPI15_300x250_Banner_FINAL

CS15_300x250_Banner_FINAL

A patent application for infrared cameras and microphones proposes using a “detection zone” that would allow a television system to cue an advertisement based on a viewers’ actions prompted privacy concerns. In this exclusive for The Privacy Advisor, Mathew Schwartz looks at the application, which was rejected in November, and considers managing consumer privacy expectations and the “creepiness factor” when it comes to consumer behavior-based advertising.
Full Story

0 Comments

If you want to comment on this post, you need to login

Related