Following the release of the Privacy Amendment Act in March, the Association of Market & Social Research Organisations (AMSRO) has developed a privacy code for its members, Ad News reports. AMSRO is the only industry body seeking to register a non-mandatory Australian Privacy Principles code, the report states, noting, “AMSRO’s Market and Social Research Privacy Code 2014 has now moved to public consultation as a draft code; once registered the code will operate in addition to the new Privacy Amendment Act.” AMSRO President Nicola Hepenstall said “it was important that we redeveloped our own industry code to reflect the new Privacy Act. AMSRO pioneered its own privacy code for members in 2003, which won an Australian Privacy Award in 2009.”
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