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NBC News reports that Apple has started cracking down on mobile apps that collect Identifiers for Advertisers (IFAs) without actually showing any advertisements to the user. Until this week, a clause Apple added in its developer license agreement had gone unenforced. Mixpanel’s Suhail Doshi said, “I really believe that most developers using IFA are trying to (understand) if spending money on advertising was cost effective—as opposed to ‘spying on their users.’” Doshi also warned, “The new policies around it are now likely to cause app developers, as a last resort, to do things that will be worse for consumer privacy as they work around IFA—with far less transparency.”
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