The Better Business Bureau (BBB) has warned that, based on its Accountability Program, companies engaging in cross-device tracking—including cookies, fingerprinting and other technology—must provide users with notification and opt-outs, MediaPost reports. The BBB’s Genie Barton said if companies are “tracking online and they're going to use the information cross-screen, they need to tell consumers that and make clear that consumers can opt out.” Meanwhile, France's data protection authority, the CNIL, will begin auditing websites in October and will initiate its "Cookie Sweep Days" next month to get a global view of privacy issues with cookie use. Jedidiah Bracy, CIPP/US, CIPP/E, reports the details for The Privacy Advisor.
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