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Many in the privacy community are aware that traditional privacy policies are rarely read by consumers, but, as Richard Beaumont points out, “In a data-driven world, they are important documents.” He continues, “The website privacy policy is the basis on which organizations can claim they have received consent from customers/visitors to collect whatever data they want and do what they like with it.” And though many have attempted to address the issue, Beaumont argues that “the problem is not really with the privacy policy itself as a document; it is the fact that it has been mis-sold to us.” In this post for Privacy Perspectives, Beaumont offers one solution: including, a “transparency policy” or “transparency statement,” in addition to the privacy policy.
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