Nearly five years after the EU “shocked the Internet world by changing the legal requirement for the use of cookies and similar device identification techniques from ‘notice and opt-out’ to ‘notice and consent,’” Hogan Lovells Partner Eduardo Ustaran, CIPP/E, takes a look at what’s changed and the current state of play in the cookie ecosystem. “At first there was a sense of disbelief about whether this sudden legal twist was for real,” he writes. In this post for Privacy Perspectives, Ustaran looks into the consent requirements, how data protection authorities “have realized that a large number of websites are cutting corners” and the fallout that might ensue.
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