With news this week of new techniques being used to track consumers online—namely what’s being called canvas fingerprinting—Richard Beaumont writes, “The ideas behind browser and canvas fingerprinting have been around for some time now,” adding, “These techniques seem designed to get around standard browser controls that allow users to block tracking cookies relatively easily, but they also have an uncertain status with regard to the EU cookie laws.” In this post for Privacy Perspectives, Beaumont looks into the issue and argues why now is the time for “website owners to take responsibility themselves, in conjunction with the technology developers.”
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