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Daily Dashboard | From DPI: Five Questions To Ask Your Marketing Department Related reading: Understanding marketing privacy: Overlooked aspects, key questions and practical audits

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As part of a larger presentation at the IAPP Europe Data Protection Intensive in London this week, a particular slide caught the attention of attendees, Sam Pfeifle writes in this exclusive for The Privacy Advisor. The panel’s focus was on “Transparency in Marketing,” but in many ways it all seemed to boil down to a couple of basic questions: Is what your marketing department is doing transparent to the privacy team? Is what your marketing department is doing transparent to your customers? The way to answer those questions popped up on a slide late in the presentation as Eversheds’ Paula Barrett, BMW’s Yasmeen Rahman, CIPP/E, and MyPermission’s Aurélie Pols listed the five most important questions a privacy office should ask its marketing department.
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