Fast Company profiles Google’s director of product management, Aparna Chennapragada, who spearheads Google Now, which gives users real-time information when they need it. On making sure such data is helpful to users and not creepy, Chennapragada says the company has been clear about making sure that the user is in control. “All of this is an opt-in feature,” she said. Meanwhile, Apple is working on plans to expand its real-time information feature, Siri, to compete with Google Now, and a student developer has created a way for Facebook users to track friends on Facebook using a Google Chrome extension to illustrate the “creepy potential of the location data we inadvertently reveal about ourselves on Facebook Messenger.”
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