For four years now, Hulu has been fighting allegations that it violated the Video Privacy Protection Act in sharing consumer data with third parties. In this Privacy Tracker post, Emily Yu, CIPP/US, provides a history of the case in preparation for its next day in court, noting, “While this case focuses on a business engaged in online video streaming services, it also reveals trends in online consumer privacy concerns and the results of Hulu’s privacy practices …  Any business that uses tracking technology and social networking on their websites should pay attention.” (IAPP member login required.)
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