Accenture reports how organizations can preserve and increase the potential of personal data using five principles of corporate digital responsibility: stewardship, transparency, empowerment, equity and inclusion. In a recent Accenture survey of nearly 600 businesses globally, 79 percent of respondents said their companies collect data directly from individuals—such as online customer accounts, for example—as well as from commercial or data-sharing partnerships, connected devices and third-party data suppliers. “This data generates benefits for both businesses and customers—chief among them being the ability to deliver better customer experiences, enter new markets and make products more innovative,” the report states, noting that, at the same time, regulations are changing and regulators are increasing their scrutiny of businesses' data practices.
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