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According to a report on workplace privacy, nearly one-third of respondents said they would be willing to trade personal data to their employers for certain benefits, The Financial reports. Conducted by PricewaterhouseCoopers (PwC), the research surveyed 10,000 employees and 500 human resources (HR) professionals worldwide. PwC Global HR Consulting Leader Michael Rendell said, “Just as advertisers and retailers are using data from customers’ online and social media activity to tailor their shopping experience, organizations could soon start using workers’ personal data (with their permission) to measure and anticipate performance and retention issues,” adding, “This sort of data profiling could also extend to real-time monitoring of employees’ health, with proactive health guidance to help reduce sick leave.”
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