The Trustworthy Accountability Group (TAG) has announced Interactive Advertising Bureau (IAB) Executive Vice President and General Counsel Mike Zaneis has been named TAG’s interim CEO as Linda Woolley is stepping down from the post. TAG also announced its board of directors, which includes 24 executives from large brands, agencies, media and ad firms, MediaPost reports. “We are grateful for Linda’s leadership in helping TAG build a foundation as the leading cross-industry effort to address ad fraud, malware and IP piracy concerns in the digital advertising ecosystem,” Zaneis said, adding “we are excited to build on TAG’s success with new programs we will launch over coming weeks to improve the digital supply chain.”
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