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According to MediaPost News, Twitter has reached a multi-year licensing agreement with Pitney Bowes in order to tap into its location data for mobile services. Twitter will use Pitney Bowes’ Location Intelligence to bolster location-sharing and possibly improve ad targeting, tweets and map locations. The technology can help combine “location data for tweets with buying patterns, behaviors, preferences and influencers,” the report states, as well as cross-reference tweets with nearby retailers and users.
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