Verizon Wireless customers now have the ability to opt out of the company's controversial ad-targeting program that tagged users with undeletable tracking codes or “supercookies,” The New York Times reports. The company announced in January it would provide a complete opt-out. In the past, customers could unsubscribe from the marketing aspect of the program but couldn’t disable being tagged with customer codes, the report states. Now, the company has stopped inserting a unique identifier for customers who don’t want to be part of the Relevant Mobile Advertising program. The decision follows a letter in January from members of the Senate Committee on Commerce, Science and Transportation “demanding an explanation for the company’s data security and privacy practices,” the report states. (Registration may be required to access this story.)
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